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Pure Barre Case Study
View of points redemption options on a laptop
Perkville Introduction
Perkville Testimonial

There's never enough time in the day. In addition to running the business, owners and managers are always looking for efficient ways to increase engagement with customers, retain their valued members and generate more referrals. Perkville, a member rewards program integrated into the Mindbody ecosystem and accessible through FitMetrix and the Mindbody branded app, is your all-in-one loyalty and referral solution.

Perkville is the leading customer reward platform in the health and fitness industry, serving 2,300 locations worldwide. They have helped businesses like The Hot Yoga Factory and Achieve Fitness Studio improve retention, drive referrals and boost their social media presence. They achieve these results by helping clients build unique rewards programs individually tailored to their needs. The programs award points for purchases, class and appointment attendance, referring friends and more. These points can be redeemed for the rewards of your choosing: anything from discounted merchandise to a free class or session.

We have a new feature to help you retain customers during Covid-19. 

The COVID19 epidemic is impacting the gym and fitness studio market. Clients are staying home, and some governments are requiring fitness locations to close in order to lower the rate of new infections and keep vulnerable persons safe.  We have developed a new temporary feature to help fitness businesses support public health and retain customers during this time. We designed this feature to be available to anyone with an Internet connection. It doesn’t matter what kind of phone they have or if they have a wearable or not.  

The new feature allows fitness businesses to reward customers for exercising outside of their gym or studio in a way that respects social distancing recommendations. 

  • You can create a page that encourages customers to exercise in ways that are low-risk and respect social distancing recommendations (and gives them points for doing so).
  • On this page, there's a button which can have whatever text you like such as "I exercised (safely!) today."
  • When the customer clicks this button they will get a point reward and "Thank you" message.
  • The point reward is limited to once per day.

This feature enables fitness businesses to engage their customers when their locations are closed and also encourages good habits.  

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